Guide

Multi-Factor Authentication Solutions for Car Dealers

The FTC Safeguards Rule now requires dealerships to enforce MFA. Learn how Duo Essentials and SubRosa’s rollout playbook protect sensitive customer and finance data across every showroom and back office.

Why the FTC Safeguards Rule makes MFA non-negotiable
How Duo Essentials scales across sales, service, and finance teams
Next steps to secure every login without slowing the dealership
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What's inside

Understand why dealerships are prime targets, what the FTC Safeguards Rule demands, and how Duo Essentials MFA keeps every login honest.

  • Why Car Dealerships Need MFA: customer data, financing details, and compliance drivers.
  • Introducing Duo Essentials MFA: a scalable platform SubRosa deploys and manages.
  • Key Features: strong authentication, ease of use, regulatory alignment, and risk-based controls.
  • Benefits: protect sensitive data, reduce breach risk, and demonstrate trust to buyers.

Why dealerships choose SubRosa

We combine dealership process knowledge with deployment engineers who handle the heavy lifting.

White-glove rollout and user adoption services
Documentation and evidence packages for FTC Safeguards exams
24/7 monitoring and support for the Dealertrack, DMS, and cloud stack